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“We exist to make a positive difference in people’s lives” or “We believe in the power of social and environmental responsibility” or “We want to leave our planet in a better condition than we found it.”
Whatever the message, however, it must resonate with those who strive to work together under that banner. The next question we must address is the connection between an ethical environment and the creation of a collaborative culture that will yield the quality of innovation that has created the icons we so admire.

 

The Ecotechnic Future

The Ecotechnic Future (Photo credit: Earthworm)

The connection is clear: Every necessary element to create a collaborative culture is also a necessary element of an ethical environment
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