How Social Media is Changing the World of Business by Dean Russell, Fleishman-Hillard from Fleishman-Hillard
The human visual cognition process/
create a place
Three-dimensional visualization has been employed extensively by architects as a medium for explaining architectural concepts since the availability of computer-aided design. It has been proved to be a far more effective communication technique compared with the conventional methods such as technical drawings and lexical documentation. However, the reason why three-dimensional visualization is better than the other techniques has not been explicitly examined.
problems in the current architectural communication process. It starts with the discussion of the problem of the current communication methods used in architectural design followed by the discussion of the popular communication theory. After that, the human visual cognition process is studied to find the solution to the current architectural communication issues.
At the end, we three-dimensional architectural visualization as a solution to improve the current architectural communication method.
An ascetic essay from 1966 called ‘Planners’ People’ proves that planners had always aroused suspicion from those who questioned their objectivity. In this case criticism came from within their own profession. The authors – professional town-planners – asked why it was that planners’ drawings for downtown development schemes were always populated with the same ‘stock-cast ‘of six characters. These were always white, upper middle-class, law-abiding, cultured, and professional – just like the planners themselves.
They concluded that included only those ‘types’ amenable to their own ideals of urban living and overlooked the true heterogeneity of the city. Nevertheless, they placed these ‘stock characters’ in real urban vistas, to lend them credibility.
In his paper ‘Creating places or designing spaces?’ Jonathan Dime considers the process of ‘place making’ and tests the degree to which an architect can design a place’ independently of the people who will actually use it.
He argues that while modern architecture has concentrated on the properties of geometric space, psychology has neglected to look at the physical context of behavior. He concludes, not surprisingly, that we can not create a place.
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