VISUAL-COMMUNICATION-METAPHOR


World Wide Web Conference 1

World Wide Web Conference 1 (Photo credit: Wikipedia)

Ägypten, Sakkara, Stufenpyramide

Ägypten, Sakkara, Stufenpyramide (Photo credit: Wikipedia)

• The growth of the World Wide Web has led to a new profession–that of the Information Architect. These specialists aim to build Web sites that are more clearly understood and more easily navigated by human users.
• While this metaphor seems to be providing a valuable model for building better Web sites, what are the elements mapped by this metaphor from the domain of architecture to the domain of Web design?
• Specifically, do we really communicate through architecture?
• And if we do communicate through architecture, what is the nature of that communication?
• There are a number of possible communication theories that can shed light on the nature of communication through architecture.

However, I believe these are inadequate to capture the complete nature of architecture. I believe that our understanding of architecture is itself a metaphorical understanding, and it would be most fruitful if we recognized it as such.

Constructivism and Gestalt


Piano

Piano (Photo credit: me5otron)

Constructivism was initially the architectural equivalent of expressionism in art and a symptom of the new found love affair with expressing the innermost qualities of human psychology. The early constructionist works – putting their obsession with technology aside – were breaking down the boundary between art and life – or more accurately the boundary between art and certain aspects of human physiology and psychology. The physiological aspects – with the ‘skeletons’ and ‘vessels’ of buildings exposed – would ultimately influence the externalised frame and pipework of Piano and Rodger’s Pompidou Centre in Paris.
However, the psychological aspects, in terms of representation and effect were equally important. Gestalt psychology was founded in Germany in the 1910s and its influence extended across Europe, including Russia. Arguing originally against the structuralists (who took the position that phenomena could be pared down to

Psychology

Psychology (Photo credit: 田村)

certain primitive perceptual elements) the Gestaltists maintained that psychological phenomena could only be understood if considered as organised wholes, or Gestalten